Holland Photo Imaging, Austin, TX. |
A helpful blog from the technicians at the last full service film and digital photo lab in Austin, Texas. |
Winner of The Austin Chronicle Best of Austin “Best Photo Printing” category, your HOLLAND PHOTO IMAGING!!!
http://www.austinchronicle.com/gyrobase/Awards/BestOfAustin?Award=1367290
This is totally a lab based argument, but it does make sense in this ever changing digital time: http://your-digital-life.com/printing/the-case-for-printing-your-digital-photos/.
We are running a Groupon this weekend, see below:
http://www.groupon.com/deals/holland-photo-imaging-1?c=dnb&p=1
It’s a great deal, spend $15, get $30 worth of services at the lab. Hope to see you soon!
Everyone has clicked the ‘View at Print Size’ button in Photoshop only to have their image re-sized on the screen at a size that has nothing to do with ‘actual size’.
The problem is that Photoshop- despite all its magic- cannot recognize the size of your monitor.
Here is a simple way to set your screen size.
1. Make a new document that is 8 inches by 8 inches at 300dpi.
2. Select ‘Print Size’ under the ‘View’ menu drop down.
3. Carefully measure one side of the box with a ruler, write down this number.
4. Divide 8 by this number to the third decimal place. So if you got 6.5 inches the equation would be 8÷6.5=1.230.
5. Under Edit->Preferences->Units & Rulers look for the ‘Screen Resolution’ box.
6. Take this number and multiply it by the number from before. Most likely it will show 72. So using the example from earlier you get 72x1.230=88.56.
7. Enter this as the new Screen resolution (88.56 in our example).
8. Close the Preference panel and click ‘Print Size’ again. You should have a box that is exactly 8 inches on a side when measured on the screen.
Hope this is helpful, see you soon!
The Staff at Holland Photo Imaging

A quick note, take a look at this brief article from the trade publication Picture Business & Digital Graphics.
If you shoot digital exclusively, disaster can occur at any time, even when you are trying to protect your images from piracy. If you shoot digital; prints are a great backup, you can at least scan it later after your hard drive fails, memory card is erased, or if Flickr decides to delete your photos.
Digital technology changes every year, and this is a big problem down the road for photographers concerned with backing up their work. Look at this article which addresses this issue as well.
Come see us, we can help.

We recently completed a job for our customer Scott Newton who has been the house still photographer for the Austin City limits TV program since Season 5. The new home for the show, The Moody Theater at the new W Hotel downtown, features a mezzanine lounge filled with 77 prints of Scott’s concert photography. We produced nine 48x72 Chromira prints which were surface-mounted to Plexiglass, nine 24x36 canvas gallery wraps, nine 36x54 gallery wraps, and twenty-five 24x36 and 20x13 Glossy Chromira prints that were then custom framed.
Above is the gallery featured on the front page of the Metro and State section of Austin American Statesman from February, 10. Thanks to staff photographer Ralph Barrera for the image.
And below are some behind the scene looks at a 48x72 glossy Chromira print of Willie Nelson being trimmed and prepped for Scott to sign before being mounted.

First the roll is fed through the automatic trimmer that reads cut marks printed on the Glossy Kodak Endura Paper. It is accurate within 1/250th of an inch.

What is usually a one man job requires three with prints this size.

The print is then carefully inspected to make sure that it is perfect.
Last week saw the last rolls of Kodachrome developed in Kansas. The end to this treasured and beloved film stock and unique process has been covered extensively. Less mentioned are the other transparency products still available. Kodak still has an impressive array of slide films in 35mm, 120, and sheet sizes. Their E100 line is spectacular as a slide film and for cross processing. Many photographers shoot this in their Holgas to great effect. Fuji’s portfolio is also impressive with the stunningly saturated Velvia and rocket-fast Provia 400. In fact, we do our 4x5 copy work on the Provia 100 F. If you haven’t tried the Astia F, check out this transparency film. It is a recently formulated emulsion with nearly invisible grain designed for the smoothest skin tones available.
While Kodachrome has come to an end, E-6 slide and transparency film and processing is alive and very healthy.
We run our E-6 lines Monday through Friday and offer a two-hour turnaround on developing only for film delivered before 3:00 p.m.
We also offer extensive scanning and printing options from slides. A great match is the Fuji Crystal Archive paper Fujiflex. Run on our Chromira printer, this paper offers similar results to the traditional Cibachrome or Ilfochrome prints with its super-glossy surface and rich tonal depth.
Come by, see some samples, and shoot a few rolls of Chrome.
This is a great example of the transformation a Full Digital Photo Restoration can have on a photograph. This picture is over 100 years old and had been folded and severely creased over the course of its storage life. When it was brought in the picture was cracked and very brittle. The print began it’s 10 day restoration journey by being photographed by our staff in house. It was then restored by hand -digitally in the computer- by our restoration staff. We then finalized the job by printing the restored file onto one of our exquisite fine art watercolor papers.
Total for the order;
Digital Copy File $18.50
Restoration $75.00
Giclee Print 16x20 $38.15
Total $131.65